Nue.

Nue.

A blue container of nue natural deodorant on a yellow background with a shadow.

The identity celebrates the idea of being “naturally you.” The visual language is clean yet bold, balancing organic softness with confident energy. Inspired by natural forms and sustainable living, the design system blends earthy tones with refreshing pops of colour to reflect both care for the planet and a sense of modern vitality.

The logo combines fluid, human-like curves with a modern geometric base, symbolising the harmony between nature, individuality, and innovation.

Deliverables Full brand identity with a focus on social media templates

Client
Nue Natural Deodrant

Smiling woman with curly red hair and light skin in a white shirt, outdoors against a cloudy sky.
Three cylindrical containers of natural deodorant with colorful packaging, placed on a blue background with yellow graphic design elements. Each container has a different color and label: yellow with a floral scent, green with an ocean scent, and blue with a forest scent. The labels feature stylized text and descriptions.
Two Instagram posts from the brand nue. The left post has the text 'naturally you. naturally nue.' on a dark green background with yellow and blue accents. The right post shows a blue tube of nue product with green accents on a yellow background, with a shadow cast behind it.